THE ANIMATION THEATRE – VISUAL IDENTITY
The Animation Theatre (Teatr Animacji w Poznaniu) is a Poznań-based cultural institution that has been using the puppet tradition since 1945. In 2017, along with the change of the Director, a new vision of theater promotion appeared that required a different approach to visual communication than before.
The refreshed image confirms these changes, and opens the institution to the older viewer. The expressive presence in the urban space and the characteristic, consistent visual language build the message that the puppet theater can be an interesting, modern and ambitious cultural offer not only for the youngest children, but also for young people and adults.
The starting point was to redesign the graphic sign and place it on the grid, giving a modern look by eliminating rounded edges and changing the typeface. In addition, a completely new visual identity has been developed, including: selection of typography, colors, as well as basic promotional materials and prints dedicated to promote premiere performances.
Art direction & design: Kasia Augustyniak, Julia Lewandowska
Project coordinator, production: Aleksandra Marzec-Hubka (Teatr Animacji)
Art direction, graphic & set design: Kasia Augustyniak, Julia Lewandowska
Photos: Jakub Wittchen, retouch: Julia Lewandowska
Photos from the theater performances: Jakub Wittchen
Work for: Teatr Animacji w Poznaniu (Animation Theater in Poznań) / 2017-2019
Copyrights of all pictures published on this website are reserved by Kasia Augustyniak. No material published here can be copied, reproduced, posted, used in any way without my written permission. © Kasia Augustyniak